Online marketers appreciate the need to maintain an appealing and seemingly fresh looking website when trying to hook potential clients. The best way to go about this is by ensuring your website has new and fresh content. This technique not only maintains web traffic but also pushes the website higher up the SEO rankings.
Nevertheless, plain or rather blindly writing and uploading articles for ranking will get you to nowhere. If you need an evidence of this fact, so talk to SEO experts and web administrators. Web content for SEO purposes must be structured and flawless. In fact, before dwelling into SEO content, one must inquire about the types of content available. When SEO practice was relatively new, and search engines were not as smart as they are today, a few simple paragraphs or a blog posted on a sales website could significantly boost your rankings. Unfortunately, those days are gone, and SEO content has grown into an entire industry. In this article, Andrew Dyhan, the Semalt expert, conveys an in-depth information on the types and uses of SEO content. They include:
Videos – They say content is king. Well then, videos are an emperor. Website users find it monotonous reading blogs and long paragraphs of information. To break this challenge, information on websites is converted into detailed videos. In these videos, marketers use their expertise to describe and demonstrate their goods and services. This practice has even evolved into the hosting of live video sessions where the sales person or marketer deliberates on queries raised from an online audience. Videos are popular today because most consumers spend the majority of their time online and just like watching a movie, a sales video is similarly interesting and catchy.
Infographics – This has been a very useful tool even in the days of traditional marketing. Images and word descriptions are effectively designed and arranged in a manner that seamlessly flows and transmits the idea or concept at hand to the target market without the need for further explanation from a third party. Infographics rely on a high level of creativity to succeed; hence it requires the input of a talented design team. Not to worry though, there are plenty of infographic creating tools online to assist you. These tools are quick and accurate also. The only concern with infographic is that search engines are yet to scan or read through images and you need to add Alt tags to the image so it can be picked up as content by search engines.
Guest Blogs – Yes, guest blogs are still relevant and useful. Forget the bad guest blogging practice that gained SEO a bad reputation. Back then, people thought they could cheat the system by merely spamming content to increase backlinks. Today, guest blogs must contain factual, relevant and engaging content that users find useful. Every blog must have the authority of a well-researched topic so that when users can share it online, it generates interest and website traffic.